Name: Open Source as a Business Imperative: Leveraging PEST Analysis for Strategic Alignment - Kazumi Sato & Masayuki Kuwata, Sony Group Corporation
Start: 2025-06-23T15:35:00-0600
End: 2025-06-23T16:15:00-0600

June 23 - 25, 2025
Denver, Colorado
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Monday June 23, 2025 3:35pm - 4:15pm MDT

Bluebird Ballroom 3G

Open source has become a critical component of modern business strategy, yet its importance has often been overlooked in traditional strategic discussions. This presentation demonstrates how PEST analysis can be used to clarify its strategic value.

We validated Sony's history with open source initiatives in electronics, gaming, and film production, this analysis shows how these efforts aligned with favorable external factors. This provides insights into how open source drives innovation and talent acquisition.

Looking forward, this presentation explores how companies can strategically align their open source initiatives with current political, economic, social, and technological trends. This includes understanding the impact of emerging regulations, generative AI, and the evolution of distributed collaboration.

Participants gain valuable insights into the strategic importance of open source and learn how to effectively advocate for open source initiatives within their organizations. This presentation offers practical tips for engaging both management and engineers in open source activities, ensuring that open source becomes a key driver of business success.

Speakers

Kazumi SATO

Chief Software Engineer, Chief Open Source Strategist, Distinguished Engineer, Sony Group Corporation

Kazumi SATO is a Distinguished Engineer in Sony.

Masayuki Kuwata

Senior Manager, Sony Group Corporation

Masayuki Kuwata is the OSPO leader of Sony Group Corporation since April 2022.

Monday June 23, 2025 3:35pm - 4:15pm MDT
Bluebird Ballroom 3G

OSPOCon

Audience Experience Level Intermediate

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Open Source Summit North America 2025

Kazumi SATO

Masayuki Kuwata

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